Responding to a crisis

Responding to a crisis - A brief guide for Officials

Develop a positive attitude towards the crisis. This will generate confidence among those around you
Above all - be honest!
Ensure that you are accessible
Ensure consistency in your actions and statements
Demonstrate your concern for and towards those affected. Show that you are trying to put things right
Remain calm and considered and avoid decision making under pressure
Use plain English and avoid jargon at all costs. Make and prepare statements that can be easily understood by everyone
Talk only about FACTS!
Never speculate until you are SURE of your FACTS!
Expect the unexpected
Be prepared to cope with an extended period of high pressure

The above points were compiled after observing the major mistakes made by officialdom following a number of serious incidents.

Staff Writer...